small red envelope icon Email Sign Up
MY LIST

Save. Compare. Share.

WHY USE IT?

  1. Save products and menu ideas you like while browsing the site.

  2. Send your selections to a Hormel Sales Representative and ask questions or get advice.

  3. Create a list you can refer to later, or send to yourself or to your coworkers.

Explore Products
LOADING...

Big Brands for Every Corner of Your Store

Discover big opportunities in snacking, retail and ingredients with over 40 recognizable brands sitting at the #1 or #2 spots in their categories.

  • Go Big on Snacks for Convenience Stores Go Big on Snacks
    Stock your shelves with popular and recognizable snack brands and become the go-to spot for customers looking for a quick and satisfying snack.
  • Stock Big Brands in your convenience store Stock Big Brands
    Draw big crowds with big names to make sure everyone leaves with their basket stuffed with these home pantry must-have items.
  • Quality Ingredients for convenience store offerings Quality Ingredients
    Make the most of your meal offerings with brands as big as your customers’ appetites for hot and cold applications across all dayparts.
  • Must Haves at your convenience store Must Haves
    Stock up with the must-have products and ensure your customers get their favorites every time they stop into your store.
Share your list Share your list
Connect with a sales rep Connect with a sales rep
CLOSE close favorites
close favorites
Oops. You don’t currently have any items selected in MY LIST.
Once you do, you can send them to any valid email address, including your own.
Oops, you don’t currently have any items selected in MY LIST.
Once you do, you can send them to a Hormel Foodservice Sales Rep and we’ll be happy to help.

What America Thinks of Pizza in 2024

Cultivated Culinary > Tips & Trends

What America Thinks of Pizza in 2024

Pizza Hero

Pizza will always be a favorite, but the popular toppings and the experiences it creates can change often. To help you stay on top of your pizza game, we used an annual industry report1 and research platform2 to scour millions of restaurant menus and billions of social media interactions to see what pizza lovers are saying about pizza.

Pizza Toppings

ingredient prep table
hot honey pizza

Spicy Honey is Hot!

When people chat about pizza on social media, spicy honey has been mentioned more often than any other condiment.

Going Global

Chimichurri, gochujang and miso have also been appearing in more conversations, likely because of the continuing interest in global foods.

global pizza
Pesto

Pesto-Chango

Pesto sauce—often pistachio pesto—has boomed in chatter when it comes to pizza and continues to get popular.

Making the Menu

When asked which pizza toppings they have introduced in the past year, operators listed:

cup-char
unique delicious pizza

R&D-elicious

When asked what toppings are currently being crafted and tested, operators noted:

  • Unconventional meats: pork belly, smoked brisket, prosciutto and cup & char sausage
  • Unexpected produce: persimmons, smoked Kalamata olives, sweet drop peppers, lemons and exotic mushrooms like shiitake
  • Unbelievable additions: waffles, octopus, curry sauce and pecans

Pizza Styles

Need that Neapolitan

Neapolitan pizza is the most talked about pizza style, with over a hundred thousand mentions in social media posts.

REGIONAL FAVORITES

Deep dish and Detroit-style are being talked about more often as well.

detroit style
birria

BIG ON BIRRIA

In social media convos, people are bringing up birria pizza 93% more often than they did in 2022.

STYLE POWER

These pizza styles are being talked about much more than they were last year:

  1. Birria pizza
  2. Detroit style
  3. Thin crust
  4. Buffalo chicken
  5. Deep dish
flatbread
cheese pizza

LEGENDS NEVER DIE

Traditional cheese pizza is the most common pizza style found on menus, followed by other classics like pepperoni and veggie.

Pizza Cuisines

pizza illustration - cuban

Trying It Out

Restaurant operators are experimenting with Mexican, Cuban and Indian-inspired pizzas.

pizza illustration - veggie

Globally Delicious

When people talk about pizza, they also mention cuisines like Italian, American, Mexican, Indian, Asian and Latin American.

pizza illustration

Montene-grow

Keep an eye on Montenegrin fare—it’s a flavor profile quickly growing in online pizza conversations. Foods like lemon, shellfish, and clotted cream can add unique flavors to your pizzas.

Pizza Experiences

pizza house

Unforgettably Good

When people talk about their experience with pizza, more and more often they’re mentioning how it helps create memories.

indulgence

Feeling the Flavor

While “fun” and “fresh” have been mentioned when online users talk about pizza experiences, “indulgence” is a term that’s been used 144% more since last year.

mexican pizza

Independents Days

From new pizza styles to unique topping combinations, independent pizzerias are leading the way in menu creativity.

Pizza Marketing

Seeking the ‘Za

Pizza lovers on social are frequently suggesting or asking for pizzeria recommendations and new pizzeria openings.

pizza influencer

Show Off Your Stuff

Here are some restaurant marketing trends operators and consumers on the web are talking about:

  • Using local, micro-influencers, vs. big-name celebrities
  • Online ordering (if you haven’t nailed it down yet, you might be missing out on easy income!)
  • A focus on social media strategy and commerce
  • Being aware of the capabilities of AI tools for your business
  • Cause-marketing efforts with organizations that align with your brand

1 Pizza Today: Pizza Industry Trends Report (2024)
2 Tastewise Proprietary Research (2024)

Get ideas & inspiration in your inbox >>

RELATED RESOURCES

Crispy Ribbon Pepperoni Salad with Parmesan

Crispy ribbon pepperoni as crouton on a re-imagined Antipasto.

Turning Pennies into Profits

Turning Pennies into Profits Why Pepperoni Slice Count Is So Important Every penny counts when you’re operating on razor thin…