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Branded Concepts

Hormel Foodservice has three on-trend branded concepts to choose from.

Austin Blues®

Find out how you could be in the BBQ business tomorrow.
Learn More About Austin Blues®...

Mill Street®

Sandwiches lead the trend pack. Find out how you could be out in front.
Learn More About Mill Street™...

Sidewinder®

Big, bold Southwestern tastes mean big, bold profitability. Find out how.
Learn More About Sidewinder™...

Segment Opportunities

Where do branded concepts fit? Just about everywhere.
Learn More...


You get flexibility.
You get personality.
You get profitability.

SIDEWINDER™ Concept SIDEWINDER™ Support Material
SIDEWINDER™ Operator Successes


Southwestern is one of the most exciting of today's trends. Patrons are looking for bigger, bolder tastes that get them out of the box, yet don't involve much risk.

Our SIDEWINDER™ Branded Concept fits the bill in two important ways:

First, we provide operators with the image-building materials they need to compete with branded franchises.

Second, Hormel Foodservice helps operators' menus deliver those big, bold tastes. Our CAFE H® line features a wide array of authentic Southwestern fare you can use as-is, or as an ingredient for your own signature recipes. Plus, we have a whole host of other foods that can be incorporated into a Southwestern menu.

Plus, it's easy to put SIDEWINDER™ into your operation. There are no franchise fees, no corporate regulations… nothing that interferes with your business. You stay independent.




Ask your Hormel Foodservice Sales Rep for more information
about our branded concepts.
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