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Branded Concepts

Hormel Foodservice has three on-trend branded concepts to choose from.

Austin Blues®

Find out how you could be in the BBQ business tomorrow.
Learn More About Austin Blues®...

Mill Street®

Sandwiches lead the trend pack. Find out how you could be out in front.
Learn More About Mill Street™...

Sidewinder®

Big, bold Southwestern tastes mean big, bold profitability. Find out how.
Learn More About Sidewinder™...

Segment Opportunities

Where do branded concepts fit? Just about everywhere.
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Real branded barbeque.
Real profitable.
Real easy.

AUSTIN BLUES® Concept AUSTIN BLUES® Support Material
AUSTIN BLUES® Operator Successes


Barbeque's not just a trend, it's a permanent fixture on menus everywhere because people simply love that great, smoky taste.

AUSTIN BLUES® BBQ lets you compete with the chain barbeque restaurants by providing you with an eye-catching logo, signage, and branded items.

Plus, there's no need for specialized barbeque equipment or expertise. All of our varieties AUSTIN BLUES® BBQ – from classic ribs to pulled pork to tender brisket – have been smoked over real hardwood for up to 16 hours. Then they come to you unsauced, so that you can add your own signature taste or a regional favorite.

An AUSTIN BLUES® Branded Concept works well by itself, alongside existing signage, or mixed in with other branded concepts because we can custom-build your menu boards to fit the available space. It's maximum branding with maximum flexibility.




Ask your Hormel Foodservice Sales Rep for more information
about our branded concepts.
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